Carrie Underwood Net Worth How Rich is Underwood in 2024?
Carrie Underwood, the renowned country music superstar, has achieved remarkable success in her career, earning her a substantial net worth. As of 2023, her estimated net worth stands at an impressive $140 million. Underwood’s financial status reflects not only her lucrative music career but also her successful business ventures, endorsement deals, book sales, and real estate investments.

Key Takeaways:
- Carrie Underwood’s net worth is estimated at $140 million in 2023.
- Her financial success stems from her music career, business ventures, endorsements, book sales, and real estate investments.
- Underwood’s multi-platinum album sales and lucrative concert tours have significantly contributed to her net worth.
- She has achieved success in various business ventures, including her fitness clothing brand, CALIA, and her bestselling book, “Find Your Path.”
- Underwood’s involvement in Sunday Night Football and her real estate investments have further boosted her wealth.
Carrie Underwood’s Music Career and Album Sales
Carrie Underwood’s music career has been nothing short of extraordinary. With her powerhouse vocals and relatable lyrics, she has captured the hearts of millions of fans worldwide. Throughout her career, Underwood has released a total of 10 studio albums, solidifying her status as one of the most successful artists in the industry.
Her discography boasts several multi-platinum and platinum-certified albums, with seven of her releases achieving these prestigious certifications from the Recording Industry Association of America (RIAA). These albums include her debut album “Some Hearts,” which has been certified 9x platinum and remains her best-selling album to date. Other notable multi-platinum albums include “Carnival Ride,” “Play On,” and “Blown Away.”
Underwood’s record sales have been phenomenal, with over 85 million records sold globally. Her albums consistently debut in the Top 10 on the Billboard Top 200 chart, showcasing her immense popularity and commercial success. She has also achieved an impressive 28 number one singles on the country music charts, further solidifying her status as a chart-topping artist.
“Carrie Underwood’s music resonates with fans around the world, and her album sales reflect her incredible talent and artistry. Her powerful vocals and relatable lyrics have made her a force to be reckoned with in the music industry.” – Music Critic
While the exact earnings from her album sales have not been estimated, it is evident that they have significantly contributed to Underwood’s overall net worth. Her music career has not only brought her fame and acclaim but has also been a major source of her financial success.
Carrie Underwood’s Lucrative Concert Tours
Carrie Underwood’s concert tours have been a major source of her financial success and have solidified her status as one of the top country music stars. Her tours consistently draw large crowds and generate substantial revenue. Here are some of her most successful and highest-grossing tours:
“Cry Pretty Tour 360” (2019)
Carrie Underwood’s “Cry Pretty Tour 360” in 2019 was a massive success, grossing a staggering $50 million. The tour showcased Underwood’s powerful vocals and energetic performances, and she wowed audiences with her stage production and visual effects. With 60 shows across North America, the tour sold out multiple arenas and further cemented Underwood’s standing as a top live performer.
“Storyteller Tour: Stories in the Round” (2016)
The “Storyteller Tour: Stories in the Round” in 2016 was another highly successful tour for Carrie Underwood. It grossed a total of $58.1 million and remains her highest-grossing tour to date. The unique “in the round” stage setup allowed for an intimate and immersive experience for fans. Underwood’s electrifying performances and captivating storytelling captivated audiences night after night.
Other Remarkable Tours
In addition to the two aforementioned tours, Carrie Underwood has embarked on several other successful concert tours throughout her career. The “Denim and Rhinestones Tour” in 2008 showcased her country roots and featured hits from her debut album. The “Blown Away Tour” in 2012-2013 promoted her album of the same name and saw her performing in arenas and stadiums across North America and Australia. These tours, along with others, have contributed significantly to Underwood’s overall net worth.
Carrie Underwood’s ability to fill arenas and consistently deliver captivating live performances has made her one of the highest-earning artists in the music industry. Her concert tours not only generate substantial revenue but also allow her to connect with fans on a personal level, solidifying her status as one of the most beloved country music stars of her generation.
CALIA by Carrie Underwood – Her Successful Fitness Clothing Brand
Carrie Underwood’s entrepreneurial spirit extends beyond her music career. In 2015, she launched her own fitness and lifestyle brand called CALIA by Carrie Underwood in collaboration with DICK’S Sporting Goods. This venture was a natural extension of Underwood’s own dedication to health and wellness, making it a perfect fit for her brand image. CALIA offers a wide range of athleisure wear, including leggings, jackets, and swimwear, designed to provide both comfort and style for women of all ages.
Since its launch, CALIA has gained significant popularity and recognition in the fitness industry. The brand’s commitment to quality and functionality, combined with Carrie Underwood’s influence and personal brand, has made it a go-to choice for many consumers. CALIA has consistently ranked among the top brands at DICK’S Sporting Goods, resonating with women who value both fashion and fitness.
Although Carrie Underwood stepped away from the company in 2021, her successful foray into the world of fitness clothing demonstrates her ability to diversify her business ventures and capitalize on her strong personal brand. CALIA has undoubtedly contributed to Underwood’s overall net worth, leveraging both her entrepreneurial skills and her passion for health and fitness.

The Success of CALIA by Carrie Underwood
The success of CALIA can be attributed to various factors. Firstly, Carrie Underwood’s personal brand and influence have played a significant role in the brand’s popularity. As a known advocate for healthy living and fitness, Underwood’s credibility and authenticity have resonated with consumers, inspiring them to embrace CALIA as a trusted brand.
Additionally, CALIA’s focus on quality and performance has garnered positive reviews from customers. The brand’s commitment to using premium materials and innovative designs has set it apart from competitors, establishing CALIA as a reliable and stylish option in the fitness clothing market.
Furthermore, CALIA’s alignment with the growing athleisure trend has contributed to its success. The brand recognizes the demand for versatile clothing that can seamlessly transition from workouts to everyday activities, catering to the needs of modern women who prioritize both comfort and style.
Bestselling Author – Carrie Underwood’s Book Success
In addition to her successful music career and business ventures, Carrie Underwood has also achieved great success as a bestselling author. Her book, “Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life,” was published in 2020 and quickly became a hit. It reached number two on the How-to and Miscellaneous list of the New York Times bestseller list and topped the charts on Amazon and Publisher’s Weekly’s Bestseller List.
This achievement in the literary world has added to Underwood’s impressive net worth, and it showcases her ability to connect with her audience beyond just music. “Find Your Path” offers readers insights into Underwood’s own fitness journey and shares practical tips for leading a healthy and balanced lifestyle. It is a testament to her passion for fitness and her desire to inspire others to take care of their bodies and minds.
“Find Your Path” has resonated with readers across the globe, and it has received praise for its relatability and practical advice. Underwood’s genuine and down-to-earth approach shines through in the book, making it an enjoyable and motivating read for fans and fitness enthusiasts alike.
The success of her book sales further solidifies Carrie Underwood’s status as a multi-talented and accomplished artist. Her ability to diversify her career and excel in various industries is a testament to her hard work, determination, and entrepreneurial spirit.

Table:
| Book Title | Year Published | Bestseller List Ranking |
|---|---|---|
| Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life | 2020 | Number two on the How-to and Miscellaneous list of the New York Times bestseller list |
Endorsement Deals and Brand Collaborations
Carrie Underwood’s success extends beyond her music career, as she has also secured numerous endorsement deals and brand collaborations. These partnerships have not only boosted her visibility but have also contributed significantly to her overall wealth. Over the years, Underwood has collaborated with various brands, including Target, Olay, Skechers, Nintendo, Hershey’s, and NBC’s Sunday Night Football.
“I am proud to partner with brands that align with my values and resonate with my audience,” Underwood shared in a recent interview. “These collaborations allow me to connect with my fans in unique ways and promote products that I genuinely believe in.”
Underwood’s endorsement deals have been highly successful, with her becoming the face of these brands and lending her star power to their marketing campaigns. These collaborations have not only increased her visibility but have also added to her overall wealth.
Table: Carrie Underwood’s Endorsement Deals and Brand Collaborations
| Brand | Collaboration Details |
|---|---|
| Target | Underwood collaborated with Target for an exclusive clothing line, offering affordable and stylish apparel for women. |
| Olay | Underwood became a brand ambassador for Olay, promoting their skincare products and advocating for self-care. |
| Skechers | Underwood partnered with Skechers to launch a line of athletic footwear, bringing together fashion and functionality. |
| Nintendo | Underwood appeared in commercials for Nintendo, promoting their gaming consoles and engaging with a younger audience. |
| Hershey’s | Underwood collaborated with Hershey’s for a limited-edition chocolate bar, with a portion of the proceeds going to charity. |
| NBC’s Sunday Night Football | Underwood has been the performing artist for the Sunday Night Football theme song since 2013, further solidifying her status as a household name. |
These endorsements and brand collaborations have not only showcased Underwood’s versatility but have also allowed her to explore different industries and expand her reach beyond the music world. The success of these partnerships has undoubtedly contributed to her financial status and position as a prominent figure in both the entertainment and business realms.

Real Estate Ventures
Carrie Underwood’s financial success extends beyond her music career and business ventures. She has also made smart investments in real estate, further contributing to her impressive net worth. In 2011, Underwood and her husband, Mike Fisher, purchased 400 acres of land in Franklin, Tennessee, where they built their dream home. The property features a stunning mansion and boasts amenities such as a recording studio, theater, and gym.
Additionally, Underwood and Fisher previously owned a luxurious mansion in Nashville, which they sold for $1.4 million in 2019. The mansion, located in the prestigious Green Hills neighborhood, offered a spacious living environment with state-of-the-art facilities and breathtaking views. These real estate investments showcase Underwood’s keen eye for lucrative opportunities outside the entertainment industry.
| Property | Location | Year Purchased | Year Sold | Selling Price |
|---|---|---|---|---|
| 400-acre estate | Franklin, Tennessee | 2011 | – | – |
| Nashville mansion | Nashville, Tennessee | – | 2019 | $1.4 million |
Underwood’s real estate ventures not only provide her with a luxurious lifestyle but also serve as valuable assets that contribute to her growing net worth. These properties demonstrate her commitment to diversifying her investment portfolio and securing her financial future.
Carrie Underwood’s Sunday Night Football Theme Song and Earnings
One of Carrie Underwood’s notable achievements is her role as the performing artist for the Sunday Night Football theme song. Since 2013, Underwood has been captivating audiences with her powerful vocals and dynamic performances, setting the stage for one of the most-watched television programs in the United States.
“I always wanted to be part of something that felt bigger than just music,” Underwood shared in an interview. “Sunday Night Football is an iconic American tradition, and I’m honored to be a part of it.”
While the exact amount she earns from this gig is not public knowledge, rumors suggest that Underwood makes an impressive $1 million per week or $18 million per season. This substantial income from Sunday Night Football has not only contributed to her overall net worth but has also increased her visibility to a wider audience.
| Year | Theme Song | Estimated Earnings |
|---|---|---|
| 2013 | “Waiting All Day for Sunday Night” | $18 million |
| 2014 | “Waiting All Day for Sunday Night” | $18 million |
| 2015 | “Waiting All Day for Sunday Night” | $18 million |
| 2016 | “Oh, Sunday Night” | $18 million |
| 2017 | “Oh, Sunday Night” | $18 million |
| 2018 | “Game On” | $18 million |
| 2019 | “Game On” | $18 million |
| 2020 | “Game On” | $18 million |
| 2021 | “Game On” | $18 million |
| 2022 | “Game On” | $18 million |
Underwood’s involvement with Sunday Night Football not only showcases her talent but also solidifies her status as a prominent figure in the entertainment industry. Her contributions to the show have become synonymous with the excitement and anticipation that come with football season, further enhancing her overall brand and financial success.

Other Income Streams – Fitness Platform and Songwriting Royalties
Carrie Underwood’s financial success extends beyond her music career and business ventures. In addition to her impressive net worth, she has established other income streams that have contributed to her overall wealth. One of these income streams is her fitness platform, Fit52. Launched in 2020, Fit52 has gained a significant following with over 500,000 users. The app offers a variety of workout routines and fitness tips, allowing users to prioritize their health and wellness. Subscriptions to Fit52 are available for either $69.99 per year or $14.99 per month, providing a steady source of income for Underwood.
In addition to her fitness platform, Underwood also earns a substantial amount from songwriting royalties. As a talented singer-songwriter, she has co-written many of her hit songs, including “Before He Cheats” and “Jesus, Take the Wheel.” These songs, along with others in her discography, continue to be played on radio stations and streaming platforms, generating ongoing royalties. It is estimated that Underwood has earned more than $10 million from songwriting royalties alone, further adding to her overall financial success.
Underwood’s ability to diversify her income streams through ventures like Fit52 and songwriting royalties speaks to her business acumen and entrepreneurial mindset. By leveraging her talents and passions, she has created additional sources of revenue that supplement her earnings from music, endorsements, and other endeavors.
Overall, Carrie Underwood’s success extends beyond her music career. With her fitness platform, Fit52, and ongoing songwriting royalties, she has established multiple income streams that have significantly contributed to her impressive net worth. These additional ventures highlight her versatility and entrepreneurial spirit, further solidifying her status as not only a talented musician but also a savvy businesswoman.
Table: Carrie Underwood’s Additional Income Streams
| Income Stream | Description |
|---|---|
| Fit52 | A fitness platform offering workout routines and tips |
| Songwriting Royalties | Earnings from co-writing her hit songs |

Carrie Underwood’s Financial Success and Recognition
Carrie Underwood’s remarkable financial success is a testament to her talent, hard work, and dedication. Throughout her career, she has achieved numerous milestones and garnered widespread recognition, solidifying her status as one of the most successful country music stars of our time.
Underwood’s achievements span across various aspects of her career, from her chart-topping albums and sold-out concert tours to her successful business ventures and lucrative endorsement deals. Her net worth of $140 million in 2023 reflects the immense financial success she has achieved through her diverse income streams.
| Achievements | Awards |
|---|---|
| Multiple multi-platinum and platinum albums | CMA Awards – Female Vocalist of the Year (2006, 2007, 2008) |
| Grossed $273.1 million from concert tours | Grammy Awards – Best New Artist (2007) |
| Successful fitness clothing brand, CALIA by Carrie Underwood | ACM Awards – Female Vocalist of the Year (2008, 2009, 2010) |
| Bestselling author of “Find Your Path” | Billboard Music Awards – Top Female Country Artist (2006, 2007, 2008) |
| Endorsement deals with major brands | Teen Choice Awards – Choice Female Country Artist (2006, 2007, 2008) |
| Successful real estate investments | American Music Awards – Favorite Country Female Artist (2008, 2010, 2012) |
Carrie Underwood’s talent and success have not gone unnoticed, as she has received numerous awards throughout her career. She has been recognized with multiple Country Music Association (CMA) Awards, Grammy Awards, Academy of Country Music (ACM) Awards, Billboard Music Awards, Teen Choice Awards, and American Music Awards. Her powerful vocals, captivating performances, and undeniable impact on the country music industry have earned her a place among the most celebrated artists of her generation.
“Carrie Underwood’s financial success is a testament to her talent, hard work, and dedication.”
Carrie Underwood’s financial success and recognition are a result of her relentless pursuit of excellence in every endeavor she undertakes. With her unwavering work ethic, entrepreneurial spirit, and remarkable talent, Underwood has proven that she is not only a gifted artist but also a savvy businesswoman. Her journey serves as an inspiration to aspiring artists and entrepreneurs alike, showcasing the possibilities that can be achieved with passion, determination, and a relentless drive for success.

Carrie Underwood’s Journey to Success
Carrie Underwood, born on March 10, 1983, in Muskogee, Oklahoma, has had a remarkable journey to success. From an early age, Underwood showcased her talent in singing and songwriting, setting the stage for her future achievements. Her big break came in 2004 when she auditioned for the reality TV show American Idol. With her powerful vocals and relatable country music songs, Underwood emerged as the winner of the competition and quickly rose to fame.
Since her American Idol win, Carrie Underwood has achieved immense success in the music industry and beyond. Her net worth of $140 million in 2023 reflects her accomplishments and financial status. But it is her dedication, hard work, and entrepreneurial spirit that have truly set her apart.
Carrie Underwood’s journey to success serves as an inspiration for aspiring artists and entrepreneurs. She has become one of America’s top country music stars, recognized for her talent and determination. Her success story is a testament to the power of pursuing one’s passion and turning dreams into reality.

Early Life and Path to Stardom
Carrie Underwood was raised on a farm in Checotah, Oklahoma, and grew up singing in church and local events. She developed a deep love for country music and honed her skills as a singer throughout her childhood. Her talent and passion for music eventually led her to audition for American Idol, where she captivated audiences and judges with her powerhouse vocals. Underwood’s journey on American Idol not only showcased her incredible talent but also solidified her status as a rising star.
American Idol Win and Musical Achievements
Winning American Idol was just the beginning for Carrie Underwood. Her debut album, “Some Hearts,” launched her into superstardom and went on to become the best-selling solo female debut album in country music history. Since then, Underwood has released a string of successful albums and achieved numerous chart-topping hits. Her powerful voice, heartfelt lyrics, and versatility as an artist have earned her numerous awards and accolades throughout her career. Carrie Underwood’s music continues to resonate with fans around the world, cementing her status as one of country music’s biggest icons.
Expanding Horizons: Business Ventures and Philanthropy
Carrie Underwood’s success extends beyond the music industry. She has ventured into the world of business with her fitness clothing brand, CALIA by Carrie Underwood, and her fitness platform, Fit52. Both ventures have been well-received and have contributed to her overall net worth. Additionally, Underwood is known for her philanthropic efforts, supporting causes such as education, disaster relief, and animal welfare. Her commitment to making a positive impact further highlights her journey to success.
Carrie Underwood’s Net Worth in 2023 and Conclusion
Carrie Underwood’s net worth in 2023 is estimated to be $140 million, a reflection of her incredible financial status. Through her successful music career, thriving business ventures, endorsement deals, book sales, and smart real estate investments, Underwood has amassed significant wealth.
Her journey to success is an inspiration for aspiring artists and entrepreneurs alike. From her humble beginnings in Muskogee, Oklahoma, to winning American Idol in 2004, Underwood has worked hard to become one of America’s top country music stars.
Not only has she achieved immense success in the music industry, selling over 85 million records globally and earning numerous awards, but she has also made shrewd business moves. Her fitness clothing brand, CALIA by Carrie Underwood, has been a huge hit, and her book, “Find Your Path,” became a New York Times bestseller. Additionally, her endorsement deals with major brands and involvement in Sunday Night Football have further boosted her wealth.
Carrie Underwood’s net worth serves as a testament to her talent, hard work, and entrepreneurial spirit. As she continues to thrive in the music industry and beyond, Underwood remains a role model for aspiring artists and a symbol of financial success.
FAQ
What is Carrie Underwood’s net worth in 2023?
Carrie Underwood’s net worth is estimated to be $140 million as of 2023.
How did Carrie Underwood become successful in the music industry?
Carrie Underwood became successful in the music industry through her powerful vocals, relatable country music songs, and winning the American Idol competition in 2004.
What are some of Carrie Underwood’s bestselling albums?
Carrie Underwood has released 10 studio albums, with seven of them certified multi-platinum or platinum by the Recording Industry Association of America (RIAA).
How much money has Carrie Underwood made from her concert tours?
Carrie Underwood has grossed $273.1 million from her concert tours, with her Cry Pretty Tour 360 in 2019 and her Storyteller Tour: Stories in the Round in 2016 being her highest-grossing tours to date.
What is CALIA by Carrie Underwood?
CALIA by Carrie Underwood is Carrie’s successful fitness and lifestyle brand, offering a range of athleisure wear.
How successful is Carrie Underwood’s book?
Carrie Underwood’s book, “Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life,” landed on the New York Times bestseller list and topped the charts on Amazon and Publisher’s Weekly’s Bestseller List.
Which brands has Carrie Underwood collaborated with?
Carrie Underwood has collaborated with brands such as Target, Olay, Sketchers, Nintendo, Hershey’s, and NBC’s Sunday Night Football for endorsement deals.
What real estate ventures has Carrie Underwood been involved in?
Carrie Underwood and her husband have purchased 400 acres of land in Franklin, Tennessee, where they built their dream home. They also previously owned a mansion in Nashville.
How much does Carrie Underwood earn from the Sunday Night Football theme song?
The exact amount Carrie Underwood earns from the Sunday Night Football theme song has not been confirmed, but it is rumored to be around $1 million per week or $18 million per season.
What is Carrie Underwood’s fitness platform called?
Carrie Underwood’s fitness platform is called Fit52, and it offers a variety of workout routines to its subscribers.
How has Carrie Underwood been recognized for her success?
Carrie Underwood has received numerous awards and accolades throughout her career and is recognized as one of the most successful American Idol winners.
What is Carrie Underwood’s journey to success?
Carrie Underwood’s journey to success began with her audition for American Idol in 2004, where she won the competition and quickly rose to fame with her talent and relatable country music songs.
How does Carrie Underwood’s net worth reflect her financial status?
Carrie Underwood’s net worth of $140 million reflects her achievements in the music industry, successful business ventures, endorsement deals, book sales, and real estate investments.
ncG1vNJzZmianKS0qLXNoGWoqpdksKK%2B0aKcZq2embKzw86om2amlal6uLvRrZ9o